Sürdürülebilir Sağlık Turizmi Bağlamında Türkiye ve Hindistan'da Sağlık Turizmi

mehmet berat büyüksırıt

doi:10.64086/SusWel.2025.26

mehmet berat büyüksırıt, aydan berna yüceler

Year : 2025
Vol : 3
Issue : 2
Page : 128-140

DOI : 10.64086/SusWel.2025.26

Health tourism, extending beyond traditional tourism, has rapidly emerged as a globally significant and fast-growing sector. Key drivers of this growth include advancements in communication and transportation, rising health awareness, increased demand for efficient use of time, and the desire to combine vacation with medical care. Health tourism refers to individuals temporarily traveling from their place of residence to another country or region to receive healthcare services aimed at maintaining or improving their health. Today, not only developed countries but also developing ones have increasingly invested in this sector, intensifying international competition. In addition to promoting economic growth, health tourism offers countries benefits such as foreign currency inflow and increased employment. Within this framework, the main objective of this study is to conduct a comparative analysis of Turkey and India in the field of health tourism. Using SWOT analysis, the study evaluates the current status of both countries. Key dimensions include health infrastructure, medical tourism potential, international patient attraction, cost policies, healthcare workforce, service quality, and promotional efforts. Findings show that Turkey has substantial advantages in terms of natural resources, geographic location, and healthcare service quality; however, it has not yet fully utilized this potential. The analysis also indicates that both countries, while having competitive healthcare systems and government-backed health tourism initiatives, face structural and operational challenges. These include service quality variations, pricing inconsistencies, and safety concerns. Despite these issues, both countries hold significant opportunities for growth in the global health tourism market. This study provides a comprehensive view of the strengths and weaknesses of Turkey and India in this field and offers strategic recommendations to enhance their competitiveness. The research aims to contribute to the academic literature while offering practical insights for policymakers and sector stakeholders seeking to develop sustainable and globally competitive health tourism models.

Cite this Article As : Büyüksırt, M. Berat., & Yüceler, Aydan. (2025). Sürdürülebilir Sağlık Turizmi Bağlamında Türkiye ve Hindistan'da Sağlık Turizmi. Sustainable Welfare, 3(2), 128-140.

Description : Yazarların hiçbiri, bu makalede bahsedilen herhangi bir ürün, aygıt veya ilaç ile ilgili maddi çıkar ilişkisine sahip değildir. Araştırma, herhangi bir dış organizasyon tarafından desteklenmedi.Yazarlar çalışmanın birincil verilerine tam erişim izni vermek ve derginin talep ettiği takdirde verileri incelemesine izin vermeyi kabul etmektedirler. None of the authors, any product mentioned in this article, does not have a material interest in the device or drug. Research, not supported by any external organization. grant full access to the primary data and, if requested by the magazine they agree to allow the examination of data.

Sürdürülebilir Sağlık Turizmi Bağlamında Türkiye ve Hindistan'da Sağlık Turizmi, Research Article,
2025, Vol. 3 (2)

Received : 29.05.2025, Accepted : 15.12.2025 , Published Online : 29.12.2025